Photographer: Anders Bigum
UNA RECONSTRUCCIÓ, (2009)
Acostumo a trobar-me peces de roba de les que em costa desfer-me’n i que acaben acumulades en qualsevol calaix.
Fent servir aquest espai ofert per ¡Camp! com a marc per enfrontar-me amb el meu propi síndrome de Diògenes, he reconstruït aquestes peces per a crear-ne de noves.
Que ningú em parli de “customització”!
everywhere you turn there is a salespitch waiting, everyone is selling something. Everywhere you turn, people are still buying. But there are choices, and I instinctively feel that what is made with our hands for us and for our friends is better than what can be purchased.
¡¡¡CAMP!!! is when we open up the workshop to our friends periodically to present the ideas puttering around in our heads, hand-made and completely unique clothing and fragments of work in progress.
It's an on-going project that we hope will develop with time and with our friends' support. My professional evolution has brought me to the conclusion that I might possibly be able to survive this sector by sitting behind a sewing machine...
It is nothing new that designers and artists have been finding alternative methods in reaching their public directly. Impulsing the inevitable evolution of independent commerce.
The concept of a mass market, where the need to identify one’s individuality through reckless consumption for the benefit of profit minded corporations, is losing its appeal as we are constantly more aware of its damaging secondary effects on not only the environment but on human lives.
While rejecting corporate control over creativity and its attempts at commodifying the concept of cool in order to sell back to us, the contemporary underground has always supported self production, and small scale “commercialization” of its output, whether it be clothing, music, etc. Personal integrity, artistic expression, and ethics, all play a huge part in attempting to create a more sustainable economy through responsible consumption.
